Color palette

This section covers the usage of our color system, the print and web specifications. If you need something further defined please reach out to your contact.

Core palette

The logo uses two colors from the Eisner’s brand palette: Primary-2 (Navy Blue) and Secondary-1 (Orange). In addition, it uses a custom color called Periwinkle, which is a lighter shade of the brand color Secondary-7. The outlines are solid white (#FFFFFF).

Navy Blue

CMYK: 100-86-33-21
RGB: 28-56-102
HEX: #1c3866

Periwinkle

CMYK: 52-38-0-0
RGB: 27-146-202
HEX: #7f92ca

Orange

CMYK: 0-50-56-0
RGB: 247-151-112
HEX: #f79770

Secondary palette

Eisner Health offer services that have a corresponding color.

Secondary-1

CMYK: 88-10-0-0
RGB: 4-151-211
HEX: #0497D3

Secondary-2

CMYK: 9-75-25-0
RGB: 222-100-132
HEX: #DD6484

Secondary-3

CMYK: 51-0-73-0
RGB: 133-199-116
HEX: #84C673

Secondary-4

CMYK: 65-0-81-0
RGB: 93-188-102
HEX: #5DBC66

Secondary-5

CMYK: 61-2-22-0
RGB: 86-192-201
HEX: #56C0C9

Secondary-6

CMYK: 52-56-0-0
RGB: 133-120-184
HEX: #8577B7

Secondary-7

CMYK: 62-48-0-0
RGB: 108-128-191
HEX: #6B7FBE

Secondary-8

CMYK: 0-21-100-8
RGB: 255-170-0
HEX: #EAAA00

Department Based Colors

Eisner Health will be using deparment specific color pelette, using our secondary colors to identify collateral.

Family Care

CMYK: 0-50-56-0
RGB: 247-150-113
HEX: #F69670

Pharmacy

CMYK: 61-2-22-0
RGB: 86-192-201
HEX: #56C0C9

Behavioral Health

CMYK: 51-0-73-0
RGB: 133-199-116
HEX: #84C673

Dental

MYK: 100-86-27-13
RGB: 30-61-115
HEX: #163666

Optometry

CMYK: 78-5-52-0
RGB: 4-175-150
HEX: #04AF96

Women's Health
& Pregnancy Care

CMYK: 52-56-0-0
RGB: 133-120-184
HEX: #8577B7

Dermatology

CMYK: 62-48-0-0
RGB: 108-128-191
HEX: #6B7FBE

Pediatrics

CMYK: 0-21-100-8
RGB: 255-170-0
HEX: #EAAAOO