Typography

This section covers the usage of our typography system. Because of the simplicity in our brand, type plays an important part. If you need something further defined please reach out to your contact.

Primary typefaces

Hurme Geometric Sans 4 Bold

Hurme Geometric Sans 4 geometric sans-serif typeface family designed in 2013 by Finnish designer Toni Hurme. The typeface features ornate swash capitals and a lowercase with curvy tails. Used to hightlight new sections. Its main use cases are headers, subheaders, and block quotes.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &

Download Hurme Geometric Sans 4

Raleway Regular Raleway Italic

Raleway Bold Raleway Bold Italic

Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

Download Raleway

Freight Text Pro Bold Italic

Freight Text is a humanist forms give it a warm and friendly appearance. It’s used for numbers.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &

Download Freight Text

Substitute typeface

Arial is the preferred system font for word processing and/or applications where Cronos Pro/Century Gothic may not be available.

Minimum font size for Arial is 12.

This includes all word processing documents (e.g., Microsoft Word), spreadsheets (e.g., Microsoft Excel) and on-screen presentations (e.g., Microsoft PowerPoint and web publications).

Font size requirements

Usage	Font	Size	Color
Headline	Hurme Geometric Sans 4	48
Subhead	Hurme Geometric Sans 4	24
Section header	Raleway Bold	18
Body copy	Raleway Regular	12
Bullets and numbered lists	Raleway Regular	12
Emphasis	Raleway Regular	12
Footnote/source	Raleway Italic	10
Phone/web addresses within body copy	Raleway Bold	12
Call to action	Raleway Regular	14
Event data	Raleway Regular	36
Stand-alone/pull quote	Freight Text	14
Disclaimer	Raleway Regular	12

Typography hierarchy

Headline

The headline uses Hurme Geometric Sans 4 Bold in primary dark blue. It should be set 200% to 300% larger than the body copy.

Subhead

The subhead uses Hurme Geometric Sans 4 Bold in primary dark blue. It should be set approximately 25 to 35 percent larger than the body copy when possible.

Body Copy

The body copy uses Raleway Regular in primary dark blue. Suggested minimum font size is 14 but no less than 12. This is based on readability for senior audiences.

Section header

The section header uses Raleway Bold in primary dark blue. The section header is 10-15% larger than the body copy.

Call to action

This section copy typically uses Raleway Regular in primary dark blue in 5% black box or white text in dark blue box. Can use capitalized letter treatment but is not required.

Disclaimer

The disclaimer uses Raleway Regular in primary dark blue, minimum size is 12 pt.

Bilingual rules

When designing bilingual pieces, alternate the color of the English text and the foreign text, for example:

Hello

Hola

Body Copy
Body Copy